Reference
- Social MediaSocial media—online platforms used for communication, networking, and collaboration—are rapidly entering the contemporary workplace. They are used for finding jobs, building collaborative networks, increasing productivity, and building corporate brands. Workers use them to maintain connections with co-workers, friends, and family while at work and to build and maintain extended professional networks. Social media are changing patterns of communication in the workplace and blurring the boundaries between work and private life, formal and informal work, and corporate structure and worker identity.
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Credo Reference is an easy-to-use tool for starting research. Gather background information on your topic from hundreds of full-text encyclopedias, dictionaries, thesauri, quotations, and subject-specific titles, as well as 500,000+ images and audio files and over 1,000 videos.
Perspectives
Social Media Metrics Secrets
Invaluable advice on analyzing and measuring the effects of social media Do you wish you could sit down with an expert to figure out whether or not your social media initiatives are working? With Social Media Metrics Secrets, you can! Expert John Lovett taps into his years of training and experience to reveal tips, tricks, and advice on how to analyze and measure the effects of social media and gauge the success of your initiatives. He uses mini case studies to demonstrate how to manage social operations with process and technology by applying key performance indicators, and assessing the business value of social media. Highlights how social media can impact all aspects of your business and transform the way you quantify successful interactions with customers Shares innovative techniques for managing the massive volume of social analytics data by putting data to work in ways that contribute to your organizational goals Details techniques for adopting a Social Analytics Framework for understanding evolving consumer behavior necessary to compete in a socially networked future Written in a conversational tone, Social Media Metrics Secrets goes behind the scenes to present you with unbeatable advice and unparalleled insight into social media metrics.
Journalism and Social Media
This book offers a comprehensive investigation of the ways in which social media has affected change to the constitution of mainstream journalism. The volume does this in a unique way - by tracing the links between the different changes social media has brought to individual journalism practice, organisational processes and policies and institutional understandings of journalism. The role of social media platforms in the changing professional landscape of journalism is explored, both in terms of the changes that social media platforms have impacted on journalism, but also the way in which journalistic use of social media has impacted on particular uses of these platforms. Therefore, Journalism and Social Media is not simply a description of changed journalistic practices, but endeavours to encapsulate a complex and integrated techno-social relationship, incorporating both the individual practices of journalists, as well as the larger organisational and institutional changes that have occurred due to the increasing use of social media to investigate, present and disseminate news.
Social Media Playbook for Business
This practical guide can help any business or organization make sense of the social media buzz and build a successful online community. * Offers in-depth, how-to advice on the four major social media platforms of interest to most businesses and explores corporate blogging * Shares both social media success stories and cautionary examples of real-world social media efforts gone awry * Explores the future of social media marketing
Social Media Metrics
The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Read this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.
How to use social media to share our Beliefs
- How to use social media to share our BeliefsSocial media is an incredible tool. How can we use this tool to reach others and share our beliefs? We want people to think of us when they need a question answered. We want our social media pages to help people to learn about Ellen White and read her writings.
Rise of Social Media for Business Marketing
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Social media is one of the fastest growing areas in marketing. Experts affirm the importance of a strong social media presence in building a business's reputation and customer base.
2004—The Rise of Social Media
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Are the Web and social media making us more globally connected or locking us into niche societies and creating an epidemic of loneliness? Probe both the power and the perils of the Internet--from aiding popular uprisings to rewiring our brains.
Social Media: Crash Course Navigating Digital Information
- Social Media: Crash Course Navigating Digital InformationToday, in our series finale, we're going to talk about the great white whale of navigating online information: your social media feed. Social media shapes both our online and offline behaviors from how we engage in communities and consume goods and services to influencing our thoughts and opinions. So let's talk about how they really function - the good stuff and also the terrible stuff.
We know that navigating our current information environment can be frustrating, and we hope this series has helped you develop the habits to navigate our digital world a bit more confidently. Thanks so much for watching!
Online Resources
- Emotions and Information Diffusion in Social Media-Sentiment of Microblogs and Sharing BehaviorAs a new communication paradigm, social media has promoted information dissemination in social networks. Previous research has identified several content-related features as well as user and network characteristics that may drive information diffusion. However, little research has focused on the relationship between emotions and information diffusion in a social media setting. In this paper, we examine whether sentiment occurring in social media content is associated with a user's information sharing behavior. We carry out our research in the context of political communication on Twitter. Based on two data sets of more than 165,000 tweets in total, we find that emotionally charged Twitter messages tend to be retweeted more often and more quickly compared to neutral ones. As a practical implication, companies should pay more attention to the analysis of sentiment related to their brands and products in social media communication as well as in designing advertising content that triggers emotions.
- Personality Traits and Social Media Use in 20 Countries: How Personality Relates to Frequency of Social Media Use, Social Media News Use, and Social Media Use for Social InteractionThis study examines the relationship between peoples' personality traits and social media uses with data from 20 societies (N = 21,314). A measure of the "Big Five" personality traits is tested on key social media dimensions: frequency of use, social interaction, and news consumption. Across diverse societies, findings suggest that while extraversion, agreeableness, and conscientiousness are all positive predictors of different types of social media use, emotional stability and openness are negatively related to them.
- Social Media: A Tool for Open InnovationDespite the exponential rise of social media use in external stakeholder engagement, academic research and managerial practice have paid little attention to how it can be used for open innovation across the entire innovation funnel, spanning ideation, R&D, and commercialization. As a result, there is little understanding of how companies can organize for and implement social media for open innovation. Utilizing a multiple case study design, this article examines its application across the entire innovation process. It proposes a range of organizational and technological adaptations that managers can implement to ensure they realize the innovative benefits of social media application.