Reference
- History of Social Media: Credo ReferenceIn one sense, the Internet and its antecedents have always been a social medium, with the primary function of putting people in touch with one another. The first Usenets, or global discussion networks, in the early 1970s allowed participants to share and comment on one another's postings. With the advent of the World Wide Web in the early 1990s came the possibility of easily accessed, multimedia personal Web sites. By the mid-1990s, this led to blogging, or discrete author-based postings on Web sites, which allowed people to share news, opinions, and ideas widely with followers. At around the same time came the first social network sites, such as Classmates in 1995, which allowed users to get in touch with old acquaintances from school. More broadly, the advent of powerful search engines made it easier to find people or subjects online. In 1997 came instant messaging from America Online, an Internet service provider and content host that let members communicate quickly in real time.
Online Resources
- Enterprise Social Media: Definition, History, and Prospects for the Study of Social Technologies in OrganizationsSocial media are increasingly implemented in work organizations as tools for communication among employees. It is important that we develop an understanding of how they enable and constrain the communicative activities through which work is accomplished because it is these very dynamics that constitute and perpetuate organizations. We begin by offering a definition of enterprise social media and providing a rough historical account of the various avenues through which these technologies have entered and continue to enter the workplace. We also review areas of research covered by papers in this special issue and papers on enterprise social media published elsewhere to take stock of the current state of out knowledge and to propose directions for future research.
- The History of Social Media and its Impact on BusinessSocial media is a phenomenon that has transformed the interaction and communication of individuals throughout the world. However, social media is not a new concept - it has been evolving since the dawn of human interaction. In recent times, social media has impacted many aspects of human communication, thereby impacting business. Social networking has become daily practice in some users' lives. In this article, the authors describe features and the evolution of social media, including major social networking sites that came into existence during the 21st century. Some of the sites discussed include Facebook, YouTube, Twitter, MySpace, CyWorld, and LunarStorm.
- TikTok: The story of a social media giantTikTok's origins are different to the fairytale start-up story we have heard before. This is not an empire built by a couple of friends with a great idea in their mum's garage.
ADVE
Streaming Media
- History of Social Media in 90 SecondsFrom Friendster to Snapchat, take a look back at social media's major moments — all in 90 seconds.
- Elon Musk's Twitter TakeoverElon Musk’s long and often troubled relationship with Twitter. Musk’s journey from one of the platform’s most provocative users to its sole proprietor, exploring the acquisition, free speech and the company’s uncertain future. Distributed by PBS Distribution.
- Twitter Jack Dorsey Evan Williams Biz StoneThis program profiles Twitter co-founders Jack Dorsey, Evan Williams, and Biz Stone. It features interviews with Twitter chairman Jack Dorsey; Mike Maples, founder and managing partner of venture capital firm Floodgate; Tim O'Reilly, founder and chief executive officer of O'Reilly Media; Om Malik, founder of GigaOM; Meg Hourihan, co-founder of Blogger.com; Ryan Singel, writer for Wired.com; and Lou Kerner, vice-president of Equity Research and analyst covering social media and e-commerce at Wedbush Securities.
- Instagram's CEO Kevin SystromInstagram's CEO Kevin Systrom joins host Emily Chang to discuss the growth of his photo sharing app.
- Mark Zuckerberg: Inside FacebookMark Zuckerberg’s journey from college student to the founder of one of the most influential new businesses in the world is the stuff of legend. This program tells the story of the social media Web site’s extraordinary rise using an exclusive interview with Zuckerberg and access to senior staff at the company’s Silicon Valley offices. Filmed before Facebook became a publicly traded company, the video also examines the challenge of combining idealism with business realities, the use of Facebook as a market research database, threats from Google and others, and the critical role that Zuckerberg himself plays in determining Facebook’s prospects. A BBC Production. (48 minutes) A BBC Production.
Perspectives
No Filter
Winner of the 2020 Financial Times and McKinsey Business Book of the Year Award * Finalist for SABEW'S Inaugural Best in Business Book Award In this "sequel to The Social Network" (The New York Times), award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade. "The most enrapturing book about Silicon Valley drama since Hatching Twitter" (Fortune), No Filter "pairs phenomenal in-depth reporting with explosive storytelling that gets to the heart of how Instagram has shaped our lives, whether you use the app or not" (The New York Times). In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured look more beautiful. The cofounders cultivated a community of photographers and artisans around the app, and it quickly went mainstream. In less than two years, it caught Facebook's attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram had only thirteen employees. That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram's beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook's grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach a billion users, Facebook's CEO Mark Zuckerberg--once supportive of the founders' autonomy--began to feel threatened by Instagram's success.
Writing on the wall: the intriguing history of social media, from ancient Rome to the present day
Today we are endlessly connected: constantly tweeting, texting or e-mailing. This may seem unprecedented, yet it is not. Throughout history, information has been spread through social networks, with far-reaching social and political effects.Writing on the Wallreveals how an elaborate network of letter exchanges forewarned of power shifts in Cicero's Rome, while the torrent of tracts circulating in sixteenth-century Germany triggered the Reformation. Standage traces the story of the rise, fall and rebirth of social media over the past 2,000 years offering an illuminating perspective on the history of media, and revealing that social networks do not merely connect us today - they also link us to the past.
Mark Zuckerberg and Facebook
With over 2,000 employees, 800 million users, and annual revenues of more than $4 billion, it's hard to imagine that Mark Zuckerberg in his Harvard dorm room started Facebook less than 10 years ago. This is the astounding story of Zuckerberg s launch of "thefacebook," as it was originally called in 2004, and with it the revolutionizing of business and the way we communicate, and spread messages, throughout the world. This new way of communicating has inspired great social change. Readers discover how business success is not just financial, but also humanitarian."
Stealing MySpace
A few years ago, MySpace.com was just an idea kicking around a Southern California spam mill. Scroll down to the present day and MySpace is one of the most visited Internet destinations in America, displaying more than 40 billion webpage views per month and generating nearly $1 billion annually for Rupert Murdoch's online empire. Even by the standards of the Internet age, the MySpace saga is an astounding growth story, which climaxed with the site's acquisition by Murdoch's News Corporation in 2005 for a sum approaching one billion dollars. But more than that, it may be the defining drama of the digital era. InStealing MySpace, Pulitzer Prize-winning journalist Julia Angwin chronicles the rise of this Internet powerhouse. With an unerring eye, Angwin details how MySpace took the Internet by storm by grabbing the best ideas from around the Web, encouraging pinup stars such as Tila Tequila to make their home on its pages and giving everyone freedom to experiment with online identities, including using somebody else's identity. Stealing MySpace introduces us to the site's founders, Chris DeWolfe and Tom Anderson, who dabbled in computer hacking, online pornography, spam, and spyware before starting MySpace. Although their street savvy, doggedness, and clubbing skills far eclipsed their tech prowess, they stumbled their way to success and soon found themselves at ground zero of a high-stakes war that pitted Rupert Murdoch against his frequent nemesis, the combative Viacom CEO Sumner Redstone.