ApolloGreek god who was in time accepted by the Romans. When the Greeks were establishing their colonies in Italy, they dedicated their first settlement, at Cumae, to Apollo. The Italians believed in Apollo as a god of healing and medicine, but he was not given admission into the city of Rome itself because he was a foreign deity. Apollo was, however, a dominant figure in many periods. Although his name was never Latinized, his title of God of the Sun was forgotten. As the god of medicine he could be honored, a custom preserved by the Romans.
AUGUSTUS was responsible for establishing the god officially in the Eternal City. As the young Octavian, he had placed his house and his career into the care of Apollo, and the BATTLE OF ACTIUM, in which he seized power from Antony, was supposedly won because of the god's intervention. In honor of this patronage, a small temple was erected to the god in the imperial palace near the Palatine. Later, on private property so as not to violate Roman custom, Augustus constructed the Forum Augustum, housing three important temples: one for Julius Caesar the Divine, one to Mars, and one for Apollo. The Sibylline Books were moved from the Temple of Jupiter to Apollo's private shrine. Finally, in 17 C.E. at the ludi Saeculares (Secular Games, see LUDI) an ancient festival, prayers were offered to the gods, and Augustus added prayers to Apollo, concretizing the deity's role in the religio-political affairs of the empire. In 67 C.E., as a result of a personal vexation over some divinational insult, Emperor NERO abolished the oracles of Apollo.