Presley, ElvisIn the summer of 1954 Elvis Presley, Scotty Moore, and Bill Black labored in a small darkened recording studio in Memphis, Tennessee, with guitars, bass, and voice, under the eager tutelage of Sam Phillips, owner and operator of Sun Studios. Their performances mined, refined, and polished the intensities of life in a major Southern city during the final decade of the Jim Crow era of segregation and the first decade of the new postwar youth culture. After hours of ragged, sweaty failure to produce pop songs that felt right to each of them, the shaggy yet overdressed Elvis picked up his old acoustic guitar and began banging out the chords to a recent blues hit by Arthur “Big Boy” Crudup, “That's All Right.” The song had received regular airplay on WDIA, a white-owned radio station that hired African American talent and aimed its programming at the growing black consumer base in the Memphis region. Moore and Black were familiar with the song. They grabbed their instruments, Phillips hit the tape recorder, and the great mythical cautionary tale that is the story of Elvis Presley began.
Twenty-three years later an overweight, drug-addicted, very lonely, and very rich, and totally evacuated Elvis Presley died at home. Official autopsy reports indicated that Presley died from the effects of too many prescription drugs, but his organization and most of his fans insisted that the real cause was heart failure. And why not? After all, Presley's heart certainly seemed to have failed. And what could be worse for an American entertainer-cum-myth than to end in a case of heart failure—no longer capable of intuiting and responding to the not-quite-spoken needs of his audience?
In between those years Presley recorded hundreds of successful pop songs, successful both artistically and commercially. His best performances were painstakingly constructed of professionally written material, in prime recording conditions, with the support of sympathetic musicians. In retrospect, Elvis Presley was perfectly positioned to capture musically the complex contradictions of race, gender, class, region, and age in the Southern United States. Driven by the ambition to remake himself and to use the inherited materials of his culture to make something new, Presley helped initiate, and then spent his career responding to, the powerful demand from young whites for a music that inspired them to move their bodies in new ways. Presley's music brought to the foreground sexuality, yet it did so through a prism of race; it articulated desire, yet channeled it through commodities. Presley also starred in dozens of nondescript movies, which, despite their blandness, helped distribute his image and expand his audience across the nation. Presley's career was a key contributor to the postwar reassertion of the cultural dominance of whiteness and the commercialization of society in the United States...