BMKT423 - Promotional Strategy   Tags: business, marketing, promotion  

(ProQuest) Business and financial information.

(ProQuest) A comprehensive business offering, comprising all content from ABI/INFORM Complete, Accounting & Tax, Asian Business & Reference, Banking Information Source, Entrepreneurship, and the International Bibliography of the Social Sciences.

(GALE) A tool to research and analyze companies and industries around the world.

(EBSCO) Premium content of peer-reviewed, business related journals.

Full-text-only scholarship (650,000+), providing open access to peer-reviewed journal articles, book chapters, dissertations, working papers, conference proceedings, and other original scholarly work.

Insight and analysis about the companies, industries and people that drive the economy.

Comprehensive reports of industry analysis.

A database with news, legal and business sources.

(GALE) This compilation of full text periodicals provides insights, tips, strategies and success stories for small businesses.

(GALE) Offers complete small business management resources via a combination of periodicals and reference content.

(Thomson Reuters) A research platform to find, analyze, and share information in the sciences, social sciences, arts, and humanities.

(GALE) A general database for academic research.

(EBSCO) A large general database with scholarly and popular magazine articles, many full text.

(GALE) A tool for job-seekers with a searchable job database, tips for interviewing and writing professional documents (resumés, cover letters), and other resources to find the ideal new job.

(ProQuest) Comprehensive collection of dissertations and theses.

Contains a variety of academic video collections.

(EBSCO) Full text of articles from approximately 2,700 publications, many of them peer-reviewed.